The adidas Ultra Boost 3.0 Pride features a black Primeknit upper with a matching cage, laces, and inner liner. A rainbow pattern has been placed over the top of the white heel counter to signify the Pride/LGBT connection. Finishing details include a white Boost midsole and black Continental rubber outsole.

Nike’s Be True campaign in support of the LGBT community will have some competition from adidas this year, as the three stripes are throwing their support behind the cause with an awesome Ultra Boost with some added rainbow accents on the heel cage coming in late-May just in time for the Gay Pride celebrations throughout the month of June. This Ultra Boost 3.0 features that updated semi-striped Primeknit base while a balloon-esque Multi-Color pattern floats atop a contrasting white heel cage. We’d love to see more graphics appear on the supportive panel, but perhaps the three stripes would prefer to bring that look out only on special occasions. What do you think of the LGBT Ultra Boost? Check out another detailed shot below, and while we can’t confirm an official Release Date just yet, stay tuned for more updates right here on Sneaker News.

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Featuring an all-black Primeknit upper with a black cage, this iteration of the Ultra Boost 3.0 sits atop a Continetal rubber outsole and flaunts a rainbow heel counter. The myriad of colors are prominent only on the medial side of the cage, however, with the lateral side remaining pure white.

The adidas UltraBoost 3.0 ‘Pride’ is set to release on June 1 for $180 at selected adidas retailers and adidas.com.

As you know,

boostislife so are you planning to cop a pair of these? Let us know in the comment section below.

Staying true to its roots, the “Pride/LGBTQ” keeps it minimal with a tonal black Primeknit upper and white BOOST midsole that transitions upwards to its main feature — a rainbow heel cage paying tribute to the colors of the LGBTQ Pride flag.

The announcement comes as Nike also gets ready to pay homage to the LGBTQ community, yesterday releasing the full lineup of its “Be True” collection. You can check out the image above, with the adidas UltraBOOST 3.0 “Pride/LGBTQ” getting its official release on June 1, available from selected retailers from $180 USD.